Liz lends her expertise as a consultant and advisor to companies at the cutting edge of weight loss and emerging health solutions. She consults in the wearable fitness and Internet of Things technology sectors, creates weight loss programs for forward-thinking organizations and is deeply involved in bringing technology-enabled weight loss and health devices to market. Liz’s perspective is derived from her own 65 pound weight loss success, an insatiable passion for the newest information, technology and educational resources available to help men and women achieve their health goals with greater ease in the everyday world. Liz has partnered with companies across the country including LifeTime Fitness, one of the largest fitness chains in the U.S. Other clients include Misfit Wearables, LEVL, Life Reimagined, Stash, Motiv8 Health, and more. Her insights on behavior modification, consumer behavior, customer service and the wellness market have made her an in-demand expert in the field.
I have had the great opportunity to work with Liz while at Weight Watchers as a partner for our employer wellness clients and over the last few years as a colleague in the field of digital health and fitness. Liz has an incredible passion and knowledge for all things wellness and can bring to any organization a consumer centric mindset as they are developing and executing on their go to market plans. Liz has the unique ability to work on the customer facing side of the business (e.g, public relations, thought leader advisors, marketing) as well as in the board room helping executives to build and execute their strategy and plans.
– Tom Futch – Founder & CEO at Inov8 Health Growth Strategies
As a dynamic and sought-after speaker and panel member, Liz lends her voice to Fortune 500 companies, private corporations, startups, and industry leaders. She thoroughly enjoyed the years she spent dedicated to motivating and inspiring clients in audiences ranging from large groups to one-on-one settings. It was during this time that Liz realized her talent for instinctively connecting with and exciting a crowd. Liz uses her high-energy, conversational style to weave her personal success story into an inspirational message relatable to any audience. This, combined with her deep knowledge of the key steps to motivation and wide-ranging expertise in the emerging markets of wellness and health technology, make her a one-of-a-kind keynote speaker.
Liz has worked with organizations such as The National Business Group on Health and Canyon Ranch. She has also been invited to participate in panels at The International Consumer Electronics Show (CES), CES’ CE Week held in New York City, and has served as a keynote speaker at the national sales meeting for entrepreneurial companies like Ruby Ribbon.
Take a convention filled with entrepreneurs focused on building their businesses and add Liz. The result? Magic in a bottle. Liz's keynote speech to the national convention of Ruby Ribbon independent stylists not only inspired them to attack the opportunity in front of them - it gave them practical advice on how to do it. Our group was enthralled, engaged and inspired. Liz, thanks for showing all how to ‘embrace the whitewater.’
– Anna Zornosa – Founder and CEO of Ruby Ribbon Inc.
During her tenure as the Director of Brand Advocacy for Weight Watchers, Liz worked closely with numerous high-profile celebrities to help them achieve their weight loss goals. Liz was a natural and credible fit given her own hard-won weight loss success. She carried her authenticity and genuine passion to help others into television appearances and interviews with national publications and media, always on point with impeccable delivery of brand messaging. She became an unforgettable face with regular appearances on The Dr. Oz show as an integral voice in his ongoing “Transformation Nation” segments. Liz has also appeared on Oprah, The Today Show, Good Morning America, Katie! and QVC among others.
Print & Web Features
While at Weight Watchers, Liz wrote two extremely popular guidebooks that were sold only in Weight Watchers locations across the United States. These books helped members understand and enjoy the weight loss process with anecdotes, personal stories and Liz’s own worksheets. Together they sold 468,000 copies, grossing nearly $5 million in sales. After these books were released, members enjoyed working through the books together and book clubs started springing up around the country. Liz traveled extensively visiting these book clubs and had the honor of speaking at many of them.
A guide to help Weight Watchers members stay on track
Find Your Fingerprint
A guide to following the Weight Watchers plan
Liz is currently working on her first book entitled Target 100, which, streamlines the weight-loss process into five simple-to-implement starting points that are easy to do and easy to remember:
After readers master these starting principles, Target 100 builds on them, guiding readers as they fine-tune a range of weight-related behaviors. This sets the stage for permanent, long-term weight loss. Target 100 will be published in early 2017.
Liz is passionate about disrupting the approach to weight loss by focusing on changing thought patterns and behaviors over just changing food choices. She believes the key to lasting weight loss success lies in helping her clients understand they are not “broken”, but simply have not had the proper education and support. Select clients enjoy Liz’s exclusive and comprehensive services centered around nutritional health, fitness, well-being. Her highly-customized methodologies are modeled after the same effective programs she created specifically for her work with high-profile celebrities.
Working with Liz includes the following menu of tailored coaching services: